Hubungan dan frekuensi tayang iklan televisis pada produk high involvement dan low involvement dengan persepsi konsumen: studi kasus iklan sepeda motor ``Yamaha JupiterMX`` dan detergent ``Rinso warna 200gr`` pada masyarakat Kota Madya Yogyakarta

Kristiawan, Vincentius (2006) Hubungan dan frekuensi tayang iklan televisis pada produk high involvement dan low involvement dengan persepsi konsumen: studi kasus iklan sepeda motor ``Yamaha JupiterMX`` dan detergent ``Rinso warna 200gr`` pada masyarakat Kota Madya Yogyakarta. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Perpustakaan
Date Deposited: 14 Dec 2017 04:55
Last Modified: 14 Dec 2017 04:55
URI: http://repository.usd.ac.id/id/eprint/13599

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