Peran kesadaran merek dalam memediasi pengaruh citra negara asal dan persepsi kualitas produk terhadap keputusan pembelian (studi kasus pada pengguna Smartphone Samsung di Kota Yogyakarta)

Suyono, Antonia Neneng Sundari (2017) Peran kesadaran merek dalam memediasi pengaruh citra negara asal dan persepsi kualitas produk terhadap keputusan pembelian (studi kasus pada pengguna Smartphone Samsung di Kota Yogyakarta). Skripsi thesis, Sanata Dharma University.

[img]
Preview
 Text (Abstract)
132214161.pdf
Download (225kB) | Preview
[img] Text (Full)
132214161_full.pdf
Restricted to Registered users only
Download (7MB)
Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 19 Dec 2017 04:52
Last Modified: 19 Dec 2017 04:52
URI: http://repository.usd.ac.id/id/eprint/13874

Actions (login required)

View Item View Item
USD Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.