Pengaruh publik figur, pesan iklan di televisi, desain kemasan dan kualitas produk terhadap brand image di benak konsumen : studi kasus pada sabun mandi Lux

Susandi, Susandi (2008) Pengaruh publik figur, pesan iklan di televisi, desain kemasan dan kualitas produk terhadap brand image di benak konsumen : studi kasus pada sabun mandi Lux. Skripsi thesis, Sanata Dharma University.

Preview

Text (Abstract)
032214135.pdf
Download (5MB) | Preview

Text (Full)
032214135_Full.pdf
Restricted to Registered users only
Download (17MB)

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HY Management
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Perpustakaan
Date Deposited:	20 Dec 2017 05:09
Last Modified:	22 Nov 2021 08:02
URI:	http://repository.usd.ac.id/id/eprint/14064

Actions (login required)

View Item

USD Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.