Haryanto, Thomas (2009) Pengaruh informasi, hiburan, dan bintang iklan terhadap sikap konsumen atas produk : studi kasus pada mahasiswa Universitas Sanata Dharma Kampus I, yang pernah melihat iklan kartu XL di televisi. Skripsi thesis, Sanata Dharma University.
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Item Type: | Thesis (Skripsi) |
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Subjects: | H Social Sciences > HY Management |
Divisions: | Faculty of Economics > Department of Management |
Depositing User: | Perpustakaan |
Date Deposited: | 03 Jan 2018 05:19 |
Last Modified: | 03 Jan 2018 05:19 |
URI: | http://repository.usd.ac.id/id/eprint/14362 |
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