Benedicta, Olivia (2018) Pengaruh Word of Mouth Communication, Perceived Quality, Purchase Experience, dan Variety Seeking terhadap perilaku Brand Switching. Kasus pada Lip Product Maybelline New York. Skripsi thesis, Sanata Dharma University.
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Item Type: | Thesis (Skripsi) |
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Subjects: | H Social Sciences > HY Management |
Divisions: | Faculty of Economics > Department of Management |
Depositing User: | Y. Etik Supriyanti |
Date Deposited: | 04 Sep 2018 01:26 |
Last Modified: | 04 Sep 2018 01:26 |
URI: | http://repository.usd.ac.id/id/eprint/31178 |
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