The impact of brand image, product quality, and promotion on the purchase intentions of scarlett whitening skin care products as mediated by E-WOM

Wahitha, Rosa Kinanthi Widha and Maridjo, Herry and Kristia, Kristia (2022) The impact of brand image, product quality, and promotion on the purchase intentions of scarlett whitening skin care products as mediated by E-WOM. MSDJ : Management Sustainable Development Journal, 4 (2). pp. 47-57. ISSN 2657-2036

[img] Text
8774_522-Article+Text-2184-1-10-20221123+%281%29.pdf
Download (408kB)
Item Type: Article
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 05 Dec 2022 03:13
Last Modified: 05 Dec 2022 03:13
URI: http://repository.usd.ac.id/id/eprint/44845

Actions (login required)

View Item View Item
USD Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.