Price perception, product quality, brand ambassadors, and consumer loyalty: the mediation of consumer satisfaction in Scarlett Cosmetics

Kunda, Henita Susanti and Tri Rahmawati, Christina Heti and Kristia, Kristia (2022) Price perception, product quality, brand ambassadors, and consumer loyalty: the mediation of consumer satisfaction in Scarlett Cosmetics. Jurnal Manajemen, 12 (2). pp. 242-256. ISSN 2088-7698 (Print); 2541-4348 (Online)

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Item Type: Article
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 26 Jan 2023 04:26
Last Modified: 26 Jan 2023 04:26
URI: http://repository.usd.ac.id/id/eprint/45306

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