Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitari-an Product Types and Abstract versus Concrete Advertising Execution

Dewi, Ike Janita and Swee Hoon Ang, Swee Hoon Ang (2020) Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitari-an Product Types and Abstract versus Concrete Advertising Execution. Gadjah Mada International Journal of Business, 22 (2). pp. 118-136. ISSN ISSN: PRINT 1411-1128 | ONLINE 2338-7238

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Item Type: Article
Subjects: H Social Sciences > HY Management
Divisions: Graduate Programs > Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 07 Feb 2023 04:19
Last Modified: 07 Feb 2023 04:20
URI: http://repository.usd.ac.id/id/eprint/45541

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