The influence of self-congruity on customer loyalty of coffee shops: evidence from global-chain and local-chain coffee shops in Indonesia

Anjani, Dela and Dewi, Ike Janita (2021) The influence of self-congruity on customer loyalty of coffee shops: evidence from global-chain and local-chain coffee shops in Indonesia. ASEAN Marketing Journal, XII (2). pp. 121-133.

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Item Type: Article
Subjects: H Social Sciences > HY Management
Divisions: Graduate Programs > Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 07 Feb 2023 05:01
Last Modified: 07 Feb 2023 05:01
URI: http://repository.usd.ac.id/id/eprint/45546

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