Pengaruh Sales Promotion, Perceived Ease of Use, dan Hedonic Shopping Motivation terhadap Impulse Buying Generasi Z dengan Emosi Positif sebagai Variabel Mediasi Studi pada Pengguna Shopee di Daerah Istimewa Yogyakarta

Lindu, Viona Sean (2023) Pengaruh Sales Promotion, Perceived Ease of Use, dan Hedonic Shopping Motivation terhadap Impulse Buying Generasi Z dengan Emosi Positif sebagai Variabel Mediasi Studi pada Pengguna Shopee di Daerah Istimewa Yogyakarta. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Maria Yovita Qwartiti
Date Deposited: 22 Aug 2023 07:45
Last Modified: 28 Aug 2023 04:39
URI: http://repository.usd.ac.id/id/eprint/48064

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