The Effect of Sales Promotion and Hedonic Shopping Value on Impulse Buying With Positive Emotion as a Mediation Variable on Vinct Stuff Products

Setianie, Joan and Riastuti, Azzahra and Ayu C, Patricia Lintang and Amatya W, Joseph Lay (2023) The Effect of Sales Promotion and Hedonic Shopping Value on Impulse Buying With Positive Emotion as a Mediation Variable on Vinct Stuff Products. Proceedings The 2nd International Conference on Economics, Business, and Management Research (ICEBMR), 2. pp. 422-435. ISSN ISSN: 3032-596X

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Item Type: Article
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 12 Mar 2024 03:50
Last Modified: 12 Mar 2024 03:50
URI: http://repository.usd.ac.id/id/eprint/50110

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