TheIinfluence of Fashion Involvement, Positive Emotions and Affiliate Marketing on Impulse Buying Generation Z

Utami, Maria Retno and Laksono, Ferrynela Purbo and Rahayu, Caecilia Wahyu Estining (2023) TheIinfluence of Fashion Involvement, Positive Emotions and Affiliate Marketing on Impulse Buying Generation Z. Proceedings The 2nd International Conference on Economics, Business, and Management Research (ICEBMR), 2. pp. 492-500. ISSN ISSN: 3032-596X

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Item Type: Article
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 12 Mar 2024 04:09
Last Modified: 12 Mar 2024 04:09
URI: http://repository.usd.ac.id/id/eprint/50114

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