Pengaruh Content Marketing, Price Discount, dan Influencer Attractiveness Influencer Tiktok Nazwa Adinda Terhadap Perilaku Impulse Buying Produk Fashion (Studi Pada Gen-Z Pengguna Aplikasi Tiktok)

DAMAYANTI, ROLANI SABAT (2025) Pengaruh Content Marketing, Price Discount, dan Influencer Attractiveness Influencer Tiktok Nazwa Adinda Terhadap Perilaku Impulse Buying Produk Fashion (Studi Pada Gen-Z Pengguna Aplikasi Tiktok). Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Maria Yovita Qwartiti
Date Deposited: 20 Aug 2025 06:08
Last Modified: 20 Aug 2025 06:08
URI: http://repository.usd.ac.id/id/eprint/55698

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