Erinda, Maria Goretty Enggik (2026) Peran Perceived Utilitarian Value Sebagai Mediasi dalam Pengaruh Karakteristik Live Streaming Terhadap Purchase Intention di Shopee Live. Skripsi thesis, Sanata Dharma University.
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| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HY Management |
| Divisions: | Faculty of Economics > Department of Management |
| Depositing User: | Maria Yovita Qwartiti |
| Date Deposited: | 23 Jul 2026 03:37 |
| Last Modified: | 23 Jul 2026 03:37 |
| URI: | http://repository.usd.ac.id/id/eprint/58849 |
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