Pengaruh Attractiveness, Trustworthiness pada Brand Ambassador Somethinc Terhadap Purchase Intention Melalui Parasocial Interaction dan Credibility Sebagai Variabel Mediasi

PERMATA, LAURENSIA CLAUDYA INTAN (2026) Pengaruh Attractiveness, Trustworthiness pada Brand Ambassador Somethinc Terhadap Purchase Intention Melalui Parasocial Interaction dan Credibility Sebagai Variabel Mediasi. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Maria Yovita Qwartiti
Date Deposited: 11 Aug 2026 08:12
Last Modified: 11 Aug 2026 08:12
URI: http://repository.usd.ac.id/id/eprint/59140

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