Pengaruh Kesesuaian Merek, Kesadaran Merek, dan Keterlibatan Merek Terhadap Niat Beli dengan Citra Merek Sebagai Variabel Mediasi Studi pada Konsumen Produk Hotto sebagai Sponsorship di Byon Combat

SURYAWAN, ALBERT AGUNG (2026) Pengaruh Kesesuaian Merek, Kesadaran Merek, dan Keterlibatan Merek Terhadap Niat Beli dengan Citra Merek Sebagai Variabel Mediasi Studi pada Konsumen Produk Hotto sebagai Sponsorship di Byon Combat. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Maria Yovita Qwartiti
Date Deposited: 28 Aug 2026 06:44
Last Modified: 28 Aug 2026 06:44
URI: http://repository.usd.ac.id/id/eprint/59697

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