Sirimavo, Elisabeth (2015) Pengaruh kemiripan kategori, citra merek dan keinovatifan konsumen pada kesuksesan perluasan merek dove. Skripsi thesis, Sanata Dharma University.
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| Item Type: | Thesis (Skripsi) | 
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| Subjects: | H Social Sciences > HY Management | 
| Divisions: | Faculty of Economics > Department of Management | 
| Depositing User: | Y. Etik Supriyanti | 
| Date Deposited: | 11 Sep 2015 05:41 | 
| Last Modified: | 15 Sep 2015 08:00 | 
| URI: | http://repository.usd.ac.id/id/eprint/871 | 
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