Pengaruh kemiripan kategori, citra merek dan keinovatifan konsumen pada kesuksesan perluasan merek dove

Sirimavo, Elisabeth (2015) Pengaruh kemiripan kategori, citra merek dan keinovatifan konsumen pada kesuksesan perluasan merek dove. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 11 Sep 2015 05:41
Last Modified: 15 Sep 2015 08:00
URI: http://repository.usd.ac.id/id/eprint/871

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