Items where Author is "Ang, Swee Hoon"

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Dewi, Ike Janita and Ang, Swee Hoon (2020) Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution. Gadjah Mada International Journal of Business, 22 (2). pp. 118-136. ISSN Print 1411-1128 Online 2338-7238

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