The influence of self-congruity on customer loyalty of coffee shops: evidence from global-chain and local-chain coffee shops in Indonesia

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The influence of self-congruity on customer loyalty of coffee shops: evidence from global-chain and local-chain coffee shops in Indonesia

Anjani, Dela and Dewi, Ike Janita (2021) The influence of self-congruity on customer loyalty of coffee shops: evidence from global-chain and local-chain coffee shops in Indonesia. ASEAN Marketing Journal, XII (2). pp. 121-133.

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Informasi Item

Item Type	Article
Subjects	H Social Sciences > HY Management
Divisions	Graduate Programs > Management
Date Deposited	07 Feb 2023 05:01
Last Modified	07 Feb 2023 05:01
URI	https://repository.usd.ac.id/id/eprint/45546

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