Detail Tugas Akhir
Pengaruh hedonic shopping motivation, shopping lifestyle, dan sales promotion terhadap impulse buying pada e-commerce shopee
Lestari, Sri Katrina Bangnga and Ernawati, Maria Theresia and Pranatasari, Fransisca Desiana
(2023)
Pengaruh hedonic shopping motivation, shopping lifestyle, dan sales promotion terhadap impulse buying pada e-commerce shopee.
Business Management Journal, 19 (2).
pp. 163-172.
ISSN p-ISSN: 1907-0896 e-ISSN: 2598-6775
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