Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?

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Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?

Kristia, Kristia (2025) Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand? PHINISI (Professional Insight on International Sustainability and Business Innovation).

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Item Type	Article
Subjects	H Social Sciences > HY Management
Divisions	Faculty of Economics > Department of Management
Date Deposited	12 Jan 2026 01:40
Last Modified	12 Jan 2026 01:40
URI	https://repository.usd.ac.id/id/eprint/57265

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