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Dao, Redemptus Henry Dewanto (2005) Analisis strategi bersaing sepeda motor ` cub type ` ditinjau dari perceived use value dan perceived price konsumen : studi kasus sepeda motor `Cub Type` 125 cc tipe 4 tak merek KarismaX125D Honda Sleman Yogyakarta. Skripsi thesis, Sanata Dharma University.