Items where Author is "Haryanto, Thomas"

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Haryanto, Thomas (2009) Pengaruh informasi, hiburan, dan bintang iklan terhadap sikap konsumen atas produk : studi kasus pada mahasiswa Universitas Sanata Dharma Kampus I, yang pernah melihat iklan kartu XL di televisi. Skripsi thesis, Sanata Dharma University.

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