Items where Author is "Kusumashasta, Purnanditya"

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Kusumashasta, Purnanditya (2008) Analisis strategi perluasan merek shampo Lifebuoy ditinjau dari segi kesadaran merek, asosiasi merek dan loyalitas merek : studi kasus pada masyarakat Kota Yogyakarta. Skripsi thesis, Sanata Dharma University.

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