Items where Author is "Swee Hoon Ang, Swee Hoon Ang"

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Dewi, Ike Janita and Swee Hoon Ang, Swee Hoon Ang (2020) Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitari-an Product Types and Abstract versus Concrete Advertising Execution. Gadjah Mada International Journal of Business, 22 (2). pp. 118-136. ISSN ISSN: PRINT 1411-1128 | ONLINE 2338-7238

Dewi, Ike Janita and Swee Hoon Ang, Swee Hoon Ang (2015) The Conceptualization and Development of Advertisement-The Conceptualization and Development of AdvertisementEvoked Imagination Scale Evoked Imagination Scale. Asia Marketing Journal, 17 (2). pp. 15-37. ISSN 2765-6500

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