Items where Author is "Tanuwijaya, Tjhai Catherine"

Tanuwijaya, Tjhai Catherine (2022) Pengaruh Desain Produk, Promosi Penjualan dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Sepatu Converse (Studi Pada Generasi Milenial). Skripsi thesis, Sanata Dharma University.

Tanuwijaya, Tjhai Catherine and Tri Rahmawati, Christina Heti and Yuniarto, Albertus Yudi (2022) The influence of product design, sales promotion and product quality on customer purchase decision at converse shoes (study on millenial generation). Jurnal Manajemen Dewantara, 6 (2). pp. 211-244. ISSN 2579-4590 (P-ISSN); 2579-4612 (E-ISSN)