Items where Author is "Utami, Ika Ratih"

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Thesis

Utami, Ika Ratih (2005) Pengaruh daya tarik iklan terhadap minat beli konsumen : studi kasus: iklan produk Pond`s Complete Whitening Care pada mahasiswa Universitas Sanata Dharma, Universitas Atma Jaya Yogyakarta, UPN `Veteran` dan Universitas Muhammadiyah Yogyakarta. Skripsi thesis, Sanata Dharma University.

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