Analisis strategi perluasan merek shampo Lifebuoy ditinjau dari segi kesadaran merek, asosiasi merek dan loyalitas merek : studi kasus pada masyarakat Kota Yogyakarta

Kusumashasta, Purnanditya (2008) Analisis strategi perluasan merek shampo Lifebuoy ditinjau dari segi kesadaran merek, asosiasi merek dan loyalitas merek : studi kasus pada masyarakat Kota Yogyakarta. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Perpustakaan
Date Deposited: 18 Dec 2017 04:18
Last Modified: 18 Dec 2017 04:18
URI: http://repository.usd.ac.id/id/eprint/13656

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