Peran kelompok referensi dan motif pembelian terhadap gaya hidup : studi kasus pemain basket pengguna sepatu olahraga merek Nike dan Adidas di Universitas Atma Jaya Yogyakarta, Universitas Kristen Duta Wacana, Universitas Sanata Dharma, Sekolah Tinggi Ilmu Ekonomi Yayasan Keluarga Pahlawan Negara, dan Universitas Pembangunan Nasional Veteran Yogyakarta

Eftiana, Evi (2007) Peran kelompok referensi dan motif pembelian terhadap gaya hidup : studi kasus pemain basket pengguna sepatu olahraga merek Nike dan Adidas di Universitas Atma Jaya Yogyakarta, Universitas Kristen Duta Wacana, Universitas Sanata Dharma, Sekolah Tinggi Ilmu Ekonomi Yayasan Keluarga Pahlawan Negara, dan Universitas Pembangunan Nasional Veteran Yogyakarta. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Perpustakaan
Date Deposited: 20 Dec 2017 05:07
Last Modified: 20 Dec 2017 05:07
URI: http://repository.usd.ac.id/id/eprint/14062

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