The influence of self-congruity on customer loyalty of coffee shops: evidence from global-chain and local-chain coffee shops in Indonesia

Anjani, Dela and Dewi, Ike Janita (2020) The influence of self-congruity on customer loyalty of coffee shops: evidence from global-chain and local-chain coffee shops in Indonesia. ASEAN Marketing Journal, XII (2). pp. 121-133. ISSN e-ISSN 2356-2242 print ISSN 2085-5044

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	Text (Korespondensi) Korespondensi THE INFLUENCE OF SELF-CONGRUITY ON CUSTOMER LOYALTY OF COFFEE SHOPS EVIDENCE FROM GLOBAL-CHAIN AND LOCAL-CHAIN COFFEE SHOPS IN INDONESIA.pdf Download (70kB)

Item Type:	Article
Subjects:	H Social Sciences > HY Management
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Y. Etik Supriyanti
Date Deposited:	08 Jun 2021 00:01
Last Modified:	09 Aug 2022 03:32
URI:	http://repository.usd.ac.id/id/eprint/39674

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