Developing a destination brand in the context of regional and national branding strategies: a case study of brand development of Sleman District, Yogyakarta Special Province, Indonesia

Dewi, Ike Janita (2018) Developing a destination brand in the context of regional and national branding strategies: a case study of brand development of Sleman District, Yogyakarta Special Province, Indonesia. In: Proceedings of the 15th International Symposium on Management (INSYMA 2018).

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HY Management
Divisions: Graduate Programs > Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 07 Feb 2023 05:19
Last Modified: 07 Feb 2023 05:19
URI: http://repository.usd.ac.id/id/eprint/45550

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