Pengaruh asosiasi merek terhadap ekuitas merek dengan citra merek dan sikap merek sebagai variabel antara : studi kasus pada produk merchandise di Kedai Digital

Mustikasari, Grasia Nilam Wina (2012) Pengaruh asosiasi merek terhadap ekuitas merek dengan citra merek dan sikap merek sebagai variabel antara : studi kasus pada produk merchandise di Kedai Digital. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Perpustakaan
Date Deposited: 08 Jan 2018 08:20
Last Modified: 08 Jan 2018 08:20
URI: http://repository.usd.ac.id/id/eprint/14809

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