Pengaruh Celebrity Endorser dan Brand Image terhadap keputusan pembelian (studi pada mahasiswa Universitas Sanata Dharma Yogyakarta pengguna sabun mandi Lifebuoy)

Puteri, Clara Puspita Ayuning (2018) Pengaruh Celebrity Endorser dan Brand Image terhadap keputusan pembelian (studi pada mahasiswa Universitas Sanata Dharma Yogyakarta pengguna sabun mandi Lifebuoy). Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 05 Nov 2018 09:11
Last Modified: 05 Nov 2018 09:11
URI: http://repository.usd.ac.id/id/eprint/31900

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