Pengaruh flash sale dan citra merek pada marketplace Shopee terhadap Impulse Buying Generasi Z dengan emosi positif sebagai variabel mediasi .Studi pada pengguna Shopee di Daerah Istimewa Yogyakarta

Yade, Melinia Ester Liani (2022) Pengaruh flash sale dan citra merek pada marketplace Shopee terhadap Impulse Buying Generasi Z dengan emosi positif sebagai variabel mediasi .Studi pada pengguna Shopee di Daerah Istimewa Yogyakarta. Skripsi thesis, Sanata Dharma University.

[img] Text (Abstract)
182214132.pdf
Download (1MB)
[img] Text (Full)
182214132_full.pdf
Restricted to Registered users only
Download (3MB)
Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Y. Etik Supriyanti
Date Deposited: 12 Sep 2022 23:59
Last Modified: 12 Sep 2022 23:59
URI: http://repository.usd.ac.id/id/eprint/44140

Actions (login required)

View Item View Item
USD Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.