Pengaruh Hedonic Shopping Motivation, Discount, Dan Content Marketing Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi: Studi pada Pengguna Skintific di Universitas Sanata Dharma

PUTRI, NATALIA RATRI CAHYANTI (2025) Pengaruh Hedonic Shopping Motivation, Discount, Dan Content Marketing Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi: Studi pada Pengguna Skintific di Universitas Sanata Dharma. Skripsi thesis, Sanata Dharma University.

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Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Maria Yovita Qwartiti
Date Deposited: 15 Sep 2025 04:34
Last Modified: 15 Sep 2025 04:34
URI: http://repository.usd.ac.id/id/eprint/56346

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