Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?

Kristia, Kristia (2025) Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand? PHINISI (Professional Insight on International Sustainability and Business Innovation).

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Item Type: Article
Subjects: H Social Sciences > HY Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Maria Yovita Qwartiti
Date Deposited: 12 Jan 2026 01:40
Last Modified: 12 Jan 2026 01:40
URI: http://repository.usd.ac.id/id/eprint/57265

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