Pengaruh Brand Image, Persepsi Harga dan eWOM Terhadap Minat Beli Ulang Minuman Matcha pada Generasi Z di DIY

BONDALA, TANIA KESI (2026) Pengaruh Brand Image, Persepsi Harga dan eWOM Terhadap Minat Beli Ulang Minuman Matcha pada Generasi Z di DIY. Skripsi thesis, Sanata Dharma University.

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Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HY Management
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Maria Yovita Qwartiti
Date Deposited:	14 Sep 2026 06:08
Last Modified:	14 Sep 2026 06:08
URI:	http://repository.usd.ac.id/id/eprint/59920

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