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Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitari-an Product Types and Abstract versus Concrete Advertising Execution
Dewi, Ike Janita and Swee Hoon Ang, Swee Hoon Ang
(2020)
Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitari-an Product Types and Abstract versus Concrete Advertising Execution.
Gadjah Mada International Journal of Business, 22 (2).
pp. 118-136.
ISSN ISSN: PRINT 1411-1128 | ONLINE 2338-7238
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01-Repsository Korespondensi Assessing the Imagination Scale’s Nomological Validity Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution.pdf
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