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The Effect of Sales Promotion and Hedonic Shopping Value on Impulse Buying With Positive Emotion as a Mediation Variable on Vinct Stuff Products
Setianie, Joan and Riastuti, Azzahra and Ayu C, Patricia Lintang and Amatya W, Joseph Lay
(2023)
The Effect of Sales Promotion and Hedonic Shopping Value on Impulse Buying With Positive Emotion as a Mediation Variable on Vinct Stuff Products.
Proceedings The 2nd International Conference on Economics, Business, and Management Research (ICEBMR), 2.
pp. 422-435.
ISSN ISSN: 3032-596X
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