Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia

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Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia

Mahemba, Umbu Saga Ana Kaka and Dewi, Ike Janita (2024) Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia. Ilomata International Journal of Management, 5 (2). pp. 542-558. ISSN P-ISSN: 2714-8971

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Item Type	Article
Subjects	H Social Sciences > HY Management
Divisions	Graduate Programs > Management
Date Deposited	20 May 2024 03:23
Last Modified	20 May 2024 03:23
URI	https://repository.usd.ac.id/id/eprint/50598

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